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Traitement en cours, merci de patienter...
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Enhancing and developing a company’s “customer base”
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Pressure from competition, economic uncertainty, the faster pace of business, innovation, and new customer expectations all combine to place optimisation of a customer base at the heart of management's concerns.
 
The key is identifying profitable markets, as well as making investment more effective, putting in place conditions to manage all customer interactions over time to ensure they are satisfied and thereby improve the chances of having long-term, beneficial commercial relationships.
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There are many ways of improving “customer service”, but they usually require a business to:
  • Establish effective sales processes and enhance them using commercial targets at every stage of the customer relationship: win, develop, renew
  • Implement and enhance after-sales and customer support systems, not only to achieve promised levels of service and satisfaction, but also meet expectations upstream and identify opportunities and risks
  • Improve customer knowledge : behaviour throughout a relationship, profitability over the whole of the lifecycle, financial soundness, etc.
 
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